Mainsail Partners
Mainsail Partners is a growth equity firm that invests in bootstrapped B2B software companies to help them realize their full potential.
They came to The Durkan Group with desire to redesign their website. The team set out on our normal procedure of design directions for client approval. Once those were accepted the team started on a design sprint. We site design quickly fleshed out over the week and was ready for refinement. What we thought was a strong start and a speedier project would become one of our longest.
Using people imagery from current partners to build trust with targeted potential founders
Social proof, stat blocks, and calls to action using alternating backgrounds or layouts to keep founders engaged as they explore.
Through many rounds of feedback and revisions client desires changed along with the design. Sections had to be updated or redesigned after new content was added or changed. Project deadlines got pushed further and further back. Eventually the client added a new leadership to the project, we took that opportunity to reorganize. We sat down with the new leadership and caught them up to speed on the design. Together we determined what were the remaining critical issues and roadblocks preventing us from progressing. We worked through these sequentially showing the client iterations as we went, and soon after we had approval and were able to move forward to deliver a website that represented them well as a tech based growth equity firm.
Section from “How We Help” page
Keeping potential founders engaged when reading through the social proof by alternating background colors on quotes and including a mix of people imagery and company logos.
