LLR
LLR Partners is a lower middle market private equity firm focused on investing in software and tech-enabled companies within the knowledge economy.
They first came to The Durkan Group for a website redesign well before I started. They stayed a client, and while I was on the team, I helped on various projects for the client. I worked on the account for over 5 years, creating various designs big, and small for the client.
Some of the work I did includes spearheading the design for the annual year in review, helping create a small LinkedIn ad campaign promoting their growth book, updating collateral and team photos, and created visual aids for articles on the site.
The top of the 2024 year in review, featuring a transition from black background to a bright and airy gradient to coincide with the theme for the year.
Working on this account, I had to keep the brand standards in mind, but also try to improve and push the work forward in its evolution to make sure LLR stood out from its competition. One way we accomplished this was to push the brand forward in the annual year-in-review. While the content structure of the reviews was relatively the same year to year, we would attempt to utilize new designs, layouts, and graphics to keep it fresh and modern while staying true to LLR. We accomplished this by subtly including new accent colors or pushing the amount of well-shot photography we used, something other private equity firms don't utilize as often.
Another way we kept the LLR brand fresh was by pushing the LinkedIn, and blog graphic materials so that they brought attention to the content while avoiding looking dated or uninspired. In the case of LinkedIn posts, we created a color code for the various industries LLR invests in, and used those colors to bring vibrant accents to LLR's feed and keep the visuals fresh.
The Growth Guide LinkedIn ad campaign, highlighting insightful quotes from the book and utilizing their new industry color coding system giving the ads purposeful accents and highlighting the CTA.
Examples of GrowthBit article graphics, these were created to match the design and branding of LLR from non branded graphs or information.
