MBF Healthcare Partners
MBF Healthcare Partners, one of healthcare’s most sought-after private equity partners, has been accelerating growth for healthcare services companies since 2005.
They came to The Durkan Group for a website redesign that positions them as a best-in-class, operationally-focused growth partner. In the early stages of the project, I assisted with the wireframes. I helped create some of the page frames, and presented them to the client. As this phase continued,, I worked directly with the client to implement feedback on section structure and copy additions. Once the wireframes were approved we moved on to design directions to understand what the client was looking for visually.
Snapshot of wireframes from the strategy phase
Once a direction was approved, I became the main designer on the project. I created the screens for desktop and mobile, utilizing deeper blues for some smaller backgrounds and small elements like buttons to give an established professional feel. We used a vibrant teal as an accent on headings, and small visual pieces like the repeating dot pattern across the site as well as some interactive pieces combining these with a sharp light background for most sections and pages on the site, MBF's presence and brand was elevated to match their status as a premier private equity partner in the healthcare industry.
Team member page layout, the company involvement gives targeted users an idea of what experience the individual team has. This also serves as a way to connect with the users, if the company listed is similar to the targeted founder or CEO's company they might be more willing to talk with MBF about the future of their company.
Sections of the homepage, using a dot motif, staggered paragraph alignment, and differing container elements to keep users engaged and continuing to explore the page.
